1MAA3 | Economic and Strategic Intelligence, and standards : some influence tools | Materials and Mechanics - Apprenticeship | S5 | ||||||
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Lessons : 30 h | TD : 0 h | TP : 0 h | Project : 0 h | Total : 30 h | |||||
Co-ordinator : Sylvain Anger-Valognes |
Prerequisite | |
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none | |
Course Objectives | |
- Know : *The weight of economy in societies today; *International economic claches and their impact on local economies and on companies; *the role of states in these claches (protectionism; strategic appropriation of companies; modification of market rules; scanning of economic actors, major political actors and populations); *The weight of the AFNOR, EN, ISO standards in all applicable rules by an economic actor; - Understand : *Why an organization need (countries union, country, region, companies group, company) to anticipate and be proactive; *The concept of economic and strategic intelligence (IES) and its application in a organization ; *The steps and the sequencing of standards committees - Know : *Adopt best practices IES daily; *Apply the IES principles, methods and tools to a standardization committee; |
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Syllabus | |
- The current economic context ; - The states and the national companies development; - States interventions for the benefit of their companies : examples ; - The IES concept and its operational application; - IES : three components *Strategic monitoring and ad hoc information searches + Get informated : cognitives biaises and solutions to avoid them ; + Reaction, anticipation and proactivity ; + Strategic monitoring : method & tools; + Application keys for strategic monitoring in a company; *Behavioral aspects of protecting sensitive information; *Influence + Introduction to influence psychology (Milgram, Asch); + differents approaches to influence; - Standardization committees |
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Practical work (TD or TP) | |
- Psycho-cognitive aspects of information processing: detecting anomalies in texts, photos; - Watch : *Definiiton of needs : Identify the typical ecosystem of a 1A MM student; Identify the ecosystem of a small company ; *Identification of information sources for monitoring the ecosystem of the chosen company ; *Discovery of a monitoring tool : TIny RSS *Strategic information protection : Identification of failures in the layout of a company’s building; Precautions to take to participate to a standards committee - Influence : *Identification of an attempt to use psychological bias ; *List of influence moments during a standardization committee; |
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Acquired skills | |
At the end of this course, the student will have acquired the competences of IES that can be mobilized in a professional environment for the benefit of his company’s development, and that are necessary for the intervention in a standardization committee. | |
Bibliography | |
Non renseigné |
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