Module catalogue 2018/2019
| 1MAA2 | Marketing (strategy / product) | Materials and Mechanics - Apprenticeship | S5 | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Lessons : 15 h | TD : 15 h | TP : 0 h | Project : 0 h | Total : 30 h | |||||
| Co-ordinator : Camille Jouanneau | |||||||||
| Prerequisite | |
|---|---|
| Non renseigné | |
| Course Objectives | |
| -Strategic Marketing: Raise awareness of marketing issues in the company through an approach to all concepts and components. - Operational Marketing: From a case study in subgroups, scan all available communication tools |
|
| Syllabus | |
| A new, interactive game that allows transmitting concepts sometimes obscure, in a pedagogical and effective way . In the form of a board game and computer resources, the participants are organized in sub-groups (teams) to participate actively in the dynamics of the training. All the elements necessary for the construction of a strategy, for decision making, are discussed and commented. An interactive principle based on an illustrated computer presentation of concrete cases. |
|
| Practical work (TD or TP) | |
| Non renseigné | |
| Acquired skills | |
| Be able to set up a collective marketing strategy in the company. | |
| Bibliography | |
| Non renseigné |
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