Module catalogue 2018/2019
| 3IAA7 | Marketing & innovation | Computer Science - Apprenticeship | S9 | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Lessons : 10 h | TD : 20 h | TP : 0 h | Project : 0 h | Total : 30 h | |||||
| Co-ordinator : Julien Mahier | |||||||||
| Prerequisite | |
|---|---|
| Communication | |
| Course Objectives | |
| Know how to build and make viable an idea / a project according to customer expectations. Understand how to get started in creating an activity of a new product. | |
| Syllabus | |
| Following a lecture phase on the basics of marketing, students will carry out a marketing study on a product / innovation / service they will imagine. | |
| Practical work (TD or TP) | |
| Non renseigné | |
| Acquired skills | |
| Know how to design a product / innovation and make it viable according to a customer need. | |
| Bibliography | |
| Non renseigné |
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